Strategies without Borders (SwB) is a boutique consulting firm providing business, product, and go-to-market services to individuals, startups, and small businesses.
SwB consults in the United States, Canada, and Europe specializing in B2C, B2B, and B2B2C consumer-facing solutions including CPG (Consumer Packaged Goods), Hardware, SaaS, HaaS, Mobile Applications, Connected Products, and Smart Games.
Business goals and practices assessment
Business intelligence and competitive analysis
Strategic and action planning
Markets and trends definition
Internal and external resources planning
Product development and management
Cross-functional, customer-centric strategy planning
Roadmaps and technology management
Product portfolio assessment
GO-TO-MARKET (GTM) STRATEGY
Product and market entry strategy development
Product branding and positioning
Multi-channel action plans
Business development and strategic partnerships
TACTICAL PIVOT CONSULTING
Develop custom strategy and innovation programs
Identify, refine, and craft value propositions
Outline strategic priorities
Tactical pivot action plans
Sophie Lefebvre created Strategies without Borders (SwB), a boutique consulting firm, in 2015 to provide business, product, and go-to-market services to individuals, startups, and small businesses.
Sophie launched hundreds of manufactured and tech consumer products across industries, channels, and geographies generating over $200M in incremental revenue. Driven, curious, and forward-thinking, she drives product initiatives and facilitates critical changes for her clients. Adept at communicating visions, establishing expectations, monitoring progress, and delivering results, Sophie is highly driven to complete what she starts, and she always has a plan. Motivated, she works hard to make a real difference by bringing collaborative energy and an end-user focus to everything she does.
Originally from France, Sophie came to the United States to finish her undergraduate degree and earned her BSBA and MBA from Old Dominion University in Norfolk, VA. Bilingual and bicultural, Sophie has lived in 7 states and 12 cities. An adventurer and solution seeker, she is most happy when rolling up her sleeves.